Overview
The China (Shenzhen) International Brand Underwear Fair (SIUF), approved by the Ministry of Commerce of the People’s Republic of China, is an annual lingerie industry event hosted by the Guangdong Textile Association, Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., Informa Markets and Shenzhen Underwear Industry Association(SUA),. The exhibition showcases new products, technologies, trends and applications of the lingerie industry worldwide and strives to create a professional exchange platform integrating business negotiation, international communication and brand display for lingerie manufacturers and the entire supply chain.
With the vision of "co-construction, co-sharing, co-existence and co-win, creating a global lingerie ecosystem", SIUF has been carefully cultivated for 20 years and has become the world's largest and most influential industry service platform. For its 20th anniversary, SIUF covers new business forms such as intimate fashion brands, cross-border fashion, new retail e-commerce, live-streaming of best-selling products, and production and manufacturing. Relying on the exhibition resources and advantages of the supply chain and all-channel, it will create a comprehensive exhibition for exhibitors and professional visitors covering all channels. At the same time, it will host the U30 Global Lingerie Industry Summit, the China International Underwear Forum, the Golden Dudou Award Ceremony, the Best Intimate Apparel Design Awards (BIDA, formerly “The Charm of Oriental"), the finals of the SIUF International Supermodel Contest, and nearly 80 brand fashion shows, leading the new trends of global lingerie fashion.
Approved by:
Ministry of Commerce of the People's Republic of China
Guided by:
Commerce Bureau of Shenzhen Municipality
CCPIT Shenzhen
The People's Government of Futian District
Sponsored by:
Guangdong Textile Association
Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd
Organized by:
Informa Markets
Shenzhen Underwear Industry Association
Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd
Supported by:
China Textile and Garment Brand Strategy Promotion Committee
China Knitting Industry Association
China Textile and Garment Brand Strategy Promotion Committee
China Knitting Industry Association
Shenzhen International Chamber of Commerce
Zhejiang Seamless Knitting Association
Hongkong Intimate Apparel Industries’ Association
Shenzhen sewing equipment Association
Shenzhen Cross-Border E-Commerce Association
Zhongshan Xiaolan Town Chamber of Commerce
Jinjiang Swimwear Industry Association
Changle Lace Branch
Dongyang Knitting Industry Association
Yanbu Underwear Industry Association
Zhuji Socks Industry Association
Rui'an Clothing Chamber of Commerce
Suning County knitting Association
Gaoyang County Towel Association
Cangnan County Knitting Industry Association
Chendian Bra Association
